01
Audit
Two weeks reviewing your current contracts, brand obligations, channel ownership, content cadence, and finances. We tell you what we find — including the things you didn't ask about.
About
Eleven years on the
creator side of the table.
Hulatt Digital is a one-person agency that's slowly becoming a small one — by design. The story, the philosophy, and what working with us actually looks like.
Harri Hulatt · Founder
The story
From a back-bedroom Skype call
to a roster that travels.
I'm Harri. I'm twenty-nine, I've been working in the creator economy for eleven years, and I built Hulatt Digital because the version of talent management I wanted didn't seem to exist for the people I cared about most.
I started in 2015, managing two Twitch streamers part-time while I was meant to be at university. They were small — combined, maybe nine hundred concurrent viewers on a good night — but they were curious and they cared, and we figured out a lot together: how to read a contract, how to pitch a sponsor without sounding like a press release, how to say no without burning a bridge.
By 2018 I'd moved full-time into a London-based agency, working on the talent desk and then the strategy team. I helped scale gaming-first creators into multi-platform careers, ran the channel work for two YouTube networks, and learned — sometimes the hard way — what long-term value looks like when a creator's audience finally moves on.
Hulatt Digital is what I've taken from those eleven years and rebuilt from scratch: smaller, more careful, more honest about what representation should actually feel like.
How we work
Six things we
believe out loud.
We try not to have a manifesto. But there are a few things we'll say on the first call, and they tend to filter who decides to keep talking.
Small roster, big attention.
We cap our roster intentionally. If we can't read every email and watch every upload, we shouldn't be representing you.
You own the channel.
Always. Not us, not the network, not the holding company. The asset stays with the creator who built it.
Better deals over more deals.
One thoughtful brand partnership a quarter beats six rushed integrations that audiences see through.
Career length is the metric.
Views are leading indicators. Whether you're still here, sustainably, in five years is the only number that matters.
Boring is a strategy.
Contracts, accountants, IP filings. The unglamorous work is where careers either compound or quietly disappear.
We say no first.
To deals, to platforms, to ideas — including our own. Saying no protects the things that are working.
What working with us looks like
A first month, in three acts.
We don't run an onboarding deck. The first month is about getting honest about where you are. Most creators find this part more useful than the next twelve combined.
02
Plan
One week shaping a 90-day plan together. Three to five hypotheses we'll test, what success looks like for each, and what we'll stop doing to make room.
03
Run
Weekly check-in, monthly numbers review, quarterly retro. We're available for the deal that comes in at 11pm on a Friday and we'll politely tell you when it can wait until Monday.
I've worked with three managers before Harri. He was the first one who could read a sponsorship contract in a language I actually understood.— Arjun M., Tech reviewer · 2.8M subscribers
Ready when you are
A first call,
then we both think about it.
No deck, no pitch, no pressure. A 30-minute conversation about what you're building. We'll come back to you the next day with a clear yes, no, or maybe.
Start a conversation